Billboard Design

We are planning on renting a billboard on the 33 as you drive downtown for the Electric Tower. The interesting thing I think of this is the fact that a motorist will see the billboard then within seconds past the billboard the Electric Tower will be in view. I gave feedback on the company's designs as well as feedback to the marketing manager about what I think would be a good idea as well as he gave me some ideas. I also started working on a couple ideas for the billboard and the main idea I liked was trying to find a way to highlight or somehow point to the actual tower with the billboard. Here is one of the ideas I was working on

The beam coming from the tower is supposed to point to or highlight the actual tower if the billboard we rent is one of the closest two to the city.

I also received the specs on the costs and avg traffic that passes each billboard every day, which I thought was interesting.