Elevator Modernization Project Marketing

One project I was given was to design a marketing piece/poster for the Electric Tower Elevator Modernization Project that will be completed throughout this next upcoming summer. Here is the design that is just about final:

The idea was to create almost like a thermometer with the electric tower logo to show at what point the project is at. The logo instead of the actual building is used so that focus is not deterred from project completion to the completion of actual floors within the building because in the logo the floors are not distiguishable.

Billboard Design

We are planning on renting a billboard on the 33 as you drive downtown for the Electric Tower. The interesting thing I think of this is the fact that a motorist will see the billboard then within seconds past the billboard the Electric Tower will be in view. I gave feedback on the company's designs as well as feedback to the marketing manager about what I think would be a good idea as well as he gave me some ideas. I also started working on a couple ideas for the billboard and the main idea I liked was trying to find a way to highlight or somehow point to the actual tower with the billboard. Here is one of the ideas I was working on

The beam coming from the tower is supposed to point to or highlight the actual tower if the billboard we rent is one of the closest two to the city.

I also received the specs on the costs and avg traffic that passes each billboard every day, which I thought was interesting.

2410 North Forest image 3

This image shows one side of the building that is open for lease. It will remain unfinished until a tenant leases the space and we can design the space for their needs. Here you can see how the raised floor is installed as a grid with square tiles being held up by metal supports. The supports are glued or adhesed to the floor which I thought wouldn't be sufficient, but apparently it is. Also you can see the raised concrete near the exterior windows which is where they have the windows for the basement on the exterior.

2410 North Forest image 2

These two images show the showers and lockers that are in the basement of 2410 which help give credit towards LEED Certification.

2410 North Forest image

Indoor planting:

Throughout the lobby at 2410, there are self watering planters. There is a separate system that was installed to provide the watering. One comment I would have about this would be to utilize storm water to provide the water for the system or somehow use recycled water which they currently do not. I brought this up and they said they looked into it, but it is too expensive.

2410 North Forest Property (new build)

This new build was done and just completed to get LEED Certification. There is noone in the office who is LEED Certified so they have to get someone from outside the organization to do it. There are a couple archtiectural designers who have the knowledge, but just havent been certified yet.

In this image you can also see the windows along the base of the building to get natural daylight into the basement.

image 4 from 6467 Maint st visit

Ceiling waves:

These were used mainly as a design element within the office space, but they have other qualities as well such as reflecting and absorbing sound so it isnt as noisy throughout the space